Dr. Espinoza, a pediatric dentist with a mission to change the perception of dental visits, sought our help to reshape the experience for his younger patients. Having endured a traumatic dental visit himself as a child, he was determined to turn the dentist’s office into a fun, welcoming space. Dr. Espinoza’s goal? To create a brand and brand identity that would not only make dental visits exciting but would stand out in a field often seen as dull or intimidating.
Smile Squad is the dentist practice built for kids. Making the dentist something kids look forward too.
The doctor had a traumatic experience at the dentist when he was a child and while going through medical school he had the goal of changing peoples mind about what the dentist feels like and how fun it can be.
We delivered a fresh, energetic brand identity that spoke directly to kids and parents. The final look? A playful logo, eye-catching patterns, and vibrant packaging that reflected the fun yet professional nature of the practice. With a complete identity that will carry the brand for years to come, Dr. Espinoza’s vision is now a reality.
