Six12 came to us because they had some big goals to accomplish and they needed a strategy and launch pad to smash them. We worked meticulously to help Six12 avoid the breaking bumps of the industry norms and get ahead start. We helped them navigate the ruts and break free.
We established a brand that’s able to represent their values and vision. Our collaboration created a successful project that allowed us to create impact, memorability, and establish a culture that lives trues to their values and purpose.
The process of creating the brand identity for 612 began with intense research to begin our strategy phase. After our tam sorted through our research we got to work on the brand strategy. Strategy is the basis for all of our projects and is what leads our creative direction.
Six12 had 2 clear goals; 1. Craft an identity that would allow them to grow their business with franchises across the country. 2. Convey their dedication to precision and customer service. Standing out from the competitors required us to pivot and create something radical. We would not stop at average and ran through over 50 directions before narrowing it down to this mark. Average wouldn’t cut it
The out come is an identity that is memorable, bold, and has the ability to last the test of time. Six12 will stand out as customer focused company that provides renters with durable equipment that is cared for precisely. The mission to save customers money by eliminating down time and malfunctions will guide them as a company in all decisions made.
