When I began working with RxHealing, they were still called RxWound. Wound care was still an important part of the business, but the company had grown beyond the name - expanding into remote patient care and helping people heal at home.
We realigned everything from the strategy out: the name, messaging, and visual identity. RxHealing didn’t change what the company stood for. It gave them a brand that better represented the work they were already doing and where they wanted to go.
Six12 had 2 clear goals; 1. Craft an identity that would allow them to grow their business with franchises across the country. 2. Convey their dedication to precision and customer service. Standing out from the competitors required us to pivot and create something radical. We would not stop at average and ran through over 50 directions before narrowing it down to this mark. Average wouldn’t cut it
